Tuesday, March 29, 2016

Music or Sounds


Copyright: <a href='http://www.123rf.com/profile_znovenko'>znovenko / 123RF Stock Photo</a>


Music can be a powerful tool when it is part of your book. Images are for one of the sense and Music is for another. We can add music in the background or give the reader the option of playing it.

However, unless is part of your book your going to annoy your reader. They want to read and know what your book is about. Not listen to music that might not be to their taste or it does not go with the theme of your web site.

Unless you are in the music industry, avoid any music
It can be annoying, distracting, and unnecessary and
It discourages your readers from coming back
Give the reader the option to start or stop playing sound

If your book is about music. Then you must have music. Have it at the start of the web site or give a link to where they can find it. Musicians have musical samples on their websites. If your books are an historical accounts of music, give samples of the music in different thumbnails.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 22, 2016

Images

"Desert Sands and Heat Waves"

Images are a powerful tool to impress your readers. Because we are visual creatures we base what we do and not do based on images. Because we are not there in person we tend to rely on a good picture. When you write your web site make sure that the pictures you use go with the theme of your site.

If you have a Non-Fiction book and it relates to works of classical arts from the Renaissance. You want pictures from Monet, Van Gough, or Remnant. If you place pictures of art made from a computer, or landscape pictures of the city. It makes no sense. What you’re saying and what you’re showing are two different things.

Use the best possible angle for products
  • When using images of people, show their eyes
  • Use smaller files to make it easy to upload
  • All images should be the same size
  • Thumbnails link to a bigger size or not at all



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 15, 2016

Colors




Stick with basic colors, pick two or three that complement each other or contrast. Use the moods to represent what you offer and how your readers feel. You can make it inviting by using colors to your advantage.

  • Cool and Calming
    • Blue is calming, trusting, and sincere feelings
    • Green is soothing, restful, nurturing, balanced, and growth
    • Violet is an inspirational, royal, and spiritual color
  • Warm and Firing
    • Red attracts immediate attention is sensual, strong
    • Orange It is exciting, joyful, and energetic
    • Yellow is vibrant, fun, and entertaining
  • Neutrals
    • Browns are earthy, healthy, hard work, and stability
    • Beige is trusting, calm, plain, neutral feelings
  • Monocratic
    • Black is sophisticated, mysterious, and very powerful
    • White means purity, clean, sophisticated, and freedom



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 8, 2016

Fonts




Fonts on a website need to be clear and easy to read, consistent, and not distracting. Do not use specialized fonts.

When you are using fonts on a website you have more liberty of what you can use. However, don't overwhelm your reader with fonts that are not easy to read or have too many colors and serifs. Use fonts that are Script for highlights or accents. 

Make good use of your fonts. 

At the maximum, use three different fonts
  • Arial
  • Verdana
  • Times New Roman for your body of text

Here are some examples of fonts:

  • Ariel
  • Courier
  • Georgia
  • Helvetica
  • Times
  • Trebuchet
  • Verdana




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 1, 2016

Theme




Your theme determines the feeling a reader gets when they see your web site. When you create your web site you have a theme in mind. What is it? What is the mood you are trying to create with it. Remember, it's like your book. Each book has a theme to it. 

For example, if your book's genre is Children's Literature, your theme more than likely has bright colors, children playing, cartoons, etc. Fonts, colors, pictures, images of things related to children. 

Your book on mystery would have bold fonts, dark colors, a loop, a fedora, a cape, guns, actions images. When someone opens up your website, they automatically know that you write mystery. 

That's what you want with your website. When a reader opens your web site they know exactly what you write. 

Color scheme consistent throughout all the pages
All pictures are all associated with each other
Font family is consistent


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”