Tuesday, February 16, 2016

Name Branding

When your readers see your logo they will automatically remember you. That is what Name Branding is. The idea of associating an image, a name, or a symbol to an item, a person, or a company that makes the consumer want to purchase, attend, or patronize the company. 

If you see an Icon of an apple, you automatically associate it with a software company. When you see a capital M in yellow letters you want a hamburger. The list goes on and on it happens on the subconscious level. You don't realize that that is what's happening to you. That you are being suggested to purchase something.

That's what you want. You want people to associate your name with a quality book. You meet a man and his name is Bethoven. You will always associate this man with classical music. Why? Because Bethoven was a famous composer and you have listened to his music all your life. 

How about Crichton? Koontz? Collins? You can literally picture the last book they wrote or a movie that was based on one of those books. That's your goal. Get people to know who you are so they can read your books.

  • Logo
    • Your logo should be visible on every page
    • Top left is the first thing your reader sees
    • Size should be prominent but not overwhelming

“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

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