How you format your pages is essential for the reader. If they feel lost, or don’t understand what they’re seeing, they will go somewhere else. Which it's not what you want. By making it user-friendly, and clear, your readers will stay with you longer.
Inviting them to see the rest of your website and see your works. It needs to be aesthetically pleasing. Your website needs to pop with fonts that are inviting, real pictures that represent your genre and is easy to read.
Do not place so much information in it that you might overwhelm your reader. Your website should be:
“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”