Tuesday, February 16, 2016

Name Branding




When your readers see your logo they will automatically remember you. That is what Name Branding is. The idea of associating an image, a name, or a symbol to an item, a person, or a company that makes the consumer want to purchase, attend, or patronize the company. 

If you see an Icon of an apple, you automatically associate it with a software company. When you see a capital M in yellow letters you want a hamburger. The list goes on and on it happens on the subconscious level. You don't realize that that is what's happening to you. That you are being suggested to purchase something.

That's what you want. You want people to associate your name with a quality book. You meet a man and his name is Bethoven. You will always associate this man with classical music. Why? Because Bethoven was a famous composer and you have listened to his music all your life. 

How about Crichton? Koontz? Collins? You can literally picture the last book they wrote or a movie that was based on one of those books. That's your goal. Get people to know who you are so they can read your books.

  • Logo
    • Your logo should be visible on every page
    • Top left is the first thing your reader sees
    • Size should be prominent but not overwhelming



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, February 9, 2016

Formatting Pages




How you format your pages is essential for the reader. If they feel lost, or don’t understand what they’re seeing, they will go somewhere else. Which it's not what you want. By making it user-friendly, and clear, your readers will stay with you longer.

Inviting them to see the rest of your website and see your works. It needs to be aesthetically pleasing. Your website needs to pop with fonts that are inviting, real pictures that represent your genre and is easy to read.

Do not place so much information in it that you might overwhelm your reader. Your website should be:

Clean
Consistent
Simple



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, February 2, 2016

Picking Your Domain Name





Usually, author websites have the author’s name as the domain name. Some authors have their nom-de-plume. Others have a cute and catchy phrase that identifies them and make them unique.

However, if you do not want to have a website or using a blog that has static pages, then your domain name stands by itself. Make sure that the domain name is available. You might not be able to get the one you want, but you can always add something to it to make it unique, or change the .com to.net or other.


A catchy, easy to remember domain name can bring you more readers. This is what’s placed after the www. You can pick your name, your pen name, or even the name of your series or one of the characters. Pick one that is best suited to your writing. Remember, it will be with you for a long time. Think name branding.

Web hosting by The Ghoster

Go to http://webhostingby.theghoster.com/ to pick your domain name. Type in as one word to see if it is available. You can use .com, .net, .org, or a specialized dot ending. Whatever you pick make sure that it is easy to remember and informative.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”