Tuesday, January 19, 2016

Reason #5 - Keeps You In The Competition

In the Game

A website keeps you in the competitive game. Other writers have a website, and you should be very aware of it. Learn from it and see how you can do better, or if you can offer better writing.

Let your readers know that you are competing for their business, they will choose wisely given that you have what they want. Every company is competitive and you need to stay on top of things of course.

By analyzing other websites, you can get an idea of what you are doing right, what you could be doing better, and what you just should not do.

Do your research and keep good notes of your competitors’ websites and social media:

  • Is the appearance pleasing?
    • Color
    • Fonts
    • Theme
  • Is the website easy to navigate?
    • Layout
    • Links
    • Navigation bar
  • Do they have contact information?
    • Author info
    • Email address
    • Mailing address
  • What is their marketing platform?
    • Blog
    • Social Media
    • Videos

When you combine all information, you can create and improve your own website keeping you in the competition. Give better offers, offer more books, keep your prices competitive, and show the benefits of your company.

“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”