Avoid having a static page. Static means that you do nothing to your website. Your readers want to go to your website because it is always being updated with the latest information regarding your company. It needs to be informative, entertaining, and above all, about your writing.
Which is why it is important not to have it be static for too long. It just stands there with basic information about you as an author. With this type of website, you only impress new readers, while those who would come back do not have a reason to do so. A return reader is always a happy reader. Do not forget that if your website is unique, people will share their experience with their friends whether it’s through word of mouth, social media, or direct emails.
“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”