Tuesday, January 26, 2016

Building Your Website




Informative

A website displays information to all your readers. It is quite similar to handing out your business card, a printed brochure, or a flyer. A website will provide your author information in a consistent, standard format. If it is the same for an extended period, it is considered Static.

When you make your own website, you can make updates periodically, by editing the text, photos, and all other content. You do not need website design skills or software. With www.theghoster.com, you have easy to build website templates.

When you are ready to build your website, keep a few things in mind: It is a venue for your readers to see who you are, what you write, where they can find your books. That is why it is important to keep it active and not static.



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 19, 2016

Reason #5 - Keeps You In The Competition




In the Game

A website keeps you in the competitive game. Other writers have a website, and you should be very aware of it. Learn from it and see how you can do better, or if you can offer better writing.

Let your readers know that you are competing for their business, they will choose wisely given that you have what they want. Every company is competitive and you need to stay on top of things of course.

By analyzing other websites, you can get an idea of what you are doing right, what you could be doing better, and what you just should not do.

Do your research and keep good notes of your competitors’ websites and social media:

  • Is the appearance pleasing?
    • Color
    • Fonts
    • Theme
  • Is the website easy to navigate?
    • Layout
    • Links
    • Navigation bar
  • Do they have contact information?
    • Author info
    • Email address
    • Mailing address
  • What is their marketing platform?
    • Blog
    • Social Media
    • Videos



When you combine all information, you can create and improve your own website keeping you in the competition. Give better offers, offer more books, keep your prices competitive, and show the benefits of your company.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Thursday, January 14, 2016

Avoid a Static Page




Avoid having a static page. Static means that you do nothing to your website. Your readers want to go to your website because it is always being updated with the latest information regarding your company. It needs to be informative, entertaining, and above all, about your writing.

Which is why it is important not to have it be static for too long. It just stands there with basic information about you as an author. With this type of website, you only impress new readers, while those who would come back do not have a reason to do so. A return reader is always a happy reader. Do not forget that if your website is unique, people will share their experience with their friends whether it’s through word of mouth, social media, or direct emails.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 12, 2016

Reason #4 - Keeps Your Readers Informed




Information is a tool

Readers want to know what your latest books are. The more informed your reader is, the more often they will come to your website and buy your next book.

Your readers want to see new activities, specials, news, and general information, something to entice them to make another visit to your website but most importantly to buy your book. Have pictures that relate to your genre. People want to see faces that are happy and are expressing what your characters do. Have videos that are informative and fun to watch. Keep them short, to the point, and focus on your writing.

You want to have readers return so keep them informed.


  • Book signings
  • Contests
  • Events
  • Feedback
  • New books
  • Next book in a series
  • Pre-Orders
  • Promotions


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 5, 2016

Reason #3 - It Reaches Your Target Market





You need to know your readers in order to offer your best books. Without this information, you will have a hard time reaching out to them. Remember that in writing you need to know your readers in order to engage them and keep bringing them back to your website. For whom you are writing.


Your website is designed by you because only you know what your target market is. The ideal person to identify the niche market in your genre is the person writing it. All books have a niche market. All you need to do is figure out who buys your books and target it to them.


·         Who are your readers?
o   Adults
o   Children
o   History Buffs
o   Mystery Fanatics
o   Young Adults
·         How educated are your readers?
o   Primary Education
o   College Grads
o   Literary Readers
·         Why would they buy your books?
o   Better stories
o   More genre options
o   Plot Driven/Character Driven

Make sure you appeal to your readers. They are the ones that will come to your website for your books.




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”