Thursday, June 16, 2016

Who? (5 Ws of Marketing)


Your marketing materials have to have the right information, or your future clients will not be able to find you. Make sure that your customers are well informed and know what they are getting.  It helps if you have your materials ready by using the 5Ws in each and everything you promote. 

They are Who, What, When, Where, How, and Why.

Who?

That is an easy enough question. Who are you? Believe it or not many individuals have forgotten to put their name on a business card. It does happen. If that is unbelievable, you should hear about the companies that also forget to put their logo or company name.

When making your marketing materials make sure that you follow this simple guideline for the Who of your printed material.

  • Name on the Left Side or Middle
  • Name 2-3 fonts bigger than the body. You want to be noticed but not overbearing with your logo and name
  • It has to stand out.
Name branding is such an important thing in today’s media. If I do not know who you are, why would I buy from you? Alternatively, worst yet. You are offering something I need, and I have your card, but I do not know who you are.



Experience you can trust.

Call Allan at GraphicsTechnology – 702-871-9643

Helping our clients starting at the creative process, through the finishing of any offset printing. It is this comprehensive service that has defined us throughout the years. We print business cards and more.

We are mobile. That means we come to your home or office and discuss with you what your goals are with printing. We take great pride in personal delivery direct to you or your business.


Wednesday, May 11, 2016

Top 5 Reasons For An Author Website




There are many reasons to have an author website. However, the top five are the ones that you as an author, needs. Not all websites are created equal, and not all of them offer the same things.

These are the top five reasons why you should have an author website.

A website introduces you to your readers
It promotes your books 
It can reach your target market with proper advertisement
Keeps your readers informed
Keeps you in the competition

As an author, you have books that you offer your readers. You can place ads everywhere and hope someone will buy your books. However, a website will bring them because they know what they are getting.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Sunday, May 8, 2016

You Should Have Access to your Website



You Should Have Access to your Website

A Website is a Virtual Business Card or Brochure of you as a writer. This is where you show your current and future readers your literary works.  As well as where your next book signing will be, release date of your next book, your blog, and social media. Your website is your gateway to your readers. Download The Ghoster’s Author Website Ebook for FREE at The Ghoster.com

You don’t know how to access your account? What are the account number, password, invoices, et.? Can’t get a hold of the person who did your website? Do you have to pay extreme amounts of money just to change something on your website?

These are common problems many authors have lately. I have spoken to many writers in the Las Vegas area and they don’t know anything about their websites. Some authors are at the brink of closing their websites because they can’t do anything with it.

You should have access to your website account. You should be able to make minor changes and have the ability to update your apps or services. Change is a constant factor in the life of a writer. You have a new book, you’re scheduled for a book signing, you have a presentation on your subject, etc. If you don’t have control you’re being locked into a situation that you might be losing monetary opportunities.

Here’s a test you need to take with your webmaster to see if she’s not doing her job.

  • You paid more than $500.
  • She charges more for revisions.
  • She gives you the runaround to not provide you with answers or make changes.
  • Does she tell you that she’s too busy to help you?
  • She avoids giving you access to your own website.
  • She owns your domain name and web hosting accounts.
  • Did she steal you from another company and promised the world and delivered a headache?


If you answer YES to at least 1 of the above. You need to find another person to do your website.
Shop around for a company that gives you access and shows you how to do your website. ASK questions. There are no stupid questions except for the ones you don’t ask.

You should demand the following from the person that makes your website.

  • Response time within 24 hours.
  • Consults with you on the design, content, images, and your goal for the website before getting started. To help you with this you can purchase The Ghoster’s Author Website Notebook as a guide.
  • Talks to you in a friendly matter without making you feel like you’re a small insect. (I hear that a lot.)
Give you access to your website, hosting, domain, and other accounts.

Charge a fair price without any secret or hidden charges. Additional services are of course extra. Just make sure that you know in advance of any additional charges before committing to them.
Take control of your website. Be free from someone else’s control.  Give your website the attention it deserves.

Andres Fragoso, Jr.
The Ghoster

Wednesday, May 4, 2016

Content




Your web site’s copy writes content needs to be entertaining, informative, and related to your books.
The content of your web site is just as important as the books you write. If it has no content, what is the reader going to read? Imagine your web site as your latest book. It needs have all the elements necessary to keep your readers interested, informed, and happy. Yes. Happy. A happy reader is a loyal reader. 

Try to keep each page to a minimum of 300 words and your maximum is determined on your needs. Do not make is so long that the reader loses interest. It needs to give enough information to keep them informed but not so much that they are bored. 

  • They need to contain the most important elements of your writing
  • Use language your reader understands
  • Use links to other websites that relate to your books
  • Each page should have at least three hundred words for the SEO to catch it
  • Use information once so it won’t be redundant
  • Spell out abbreviations
  “Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Wednesday, April 27, 2016

Top 5 Reasons Authors Do Not Have A Website




Authors rely on their agents and publishers to promote and advertise their books. Agents count on their authors to market them themselves. Books can be seen on internet books sites. Friends and family don’t always spread the word that you have written a book. You can go months or years before you sell a book. There is a more efficient way to let the public know.
  

The most common questions of authors are:

  1. Why would I need a website?
  2. How does it sell my books?
  3. Who would see my website?
  4. Will people actually see my new books?
  5. How can I afford an expensive website?


The answers to these questions are what this book is about as well as how to build your own website.




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Wednesday, April 20, 2016

Benefits




There are so many benefits to having your own website. People will take you more seriously when they see your business card with your website address. When your marketing materials have your website address and rest assured people will look you up online. It gives your prospective readers the opportunity to reach you and purchase your books.

Don't let those benefits pass you by. Each time you miss one is one less book that you could have sold. Or another read that will go on without knowing that you write. Let the world know that you have a website and see how it may change your career. There's no guarantee except for the one that you put forth.



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Personal Choice




When your readers come to your website, they see a reflection of you. Most importantly, the impression you give your own style, your personality, your mission, and your writing.

An author website is an individual choice and it should be done with much thought, work, and rewriting, just as you would do with your own books. Take your time with it and do it right.

Things to consider when creating your website are colors, fonts, pictures, size, template, flow, among many more factors. Ask your peers to analyze your website, give you feedback, and when it is all finished, let the world know what you created.  




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Wednesday, April 13, 2016

Extra Edge



A website gives you that extra edge in marketing. When your readers see you are advertising your website they have a place to go to and see what you offer. Online presence means that when they type in your name or keywords of your niche market, your website should come up in all search engines. From there your reader can see exactly who you are, what you write, why they should go to you, and most importantly, how they can contact you.

Many of us look at other websites and we are bogged down by how much there is on them. Some websites are too busy while others are too simple. There is a fine balance on a website that needs to be respected. Take the necessary time to do it right and always keep updating your site.




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Wednesday, April 6, 2016

The Time is Now


The time in your life is valuable.
The Visions you have are powerful.
Social Media is on the rise.
Knowledge is crucial.
Who are you?
What are you about?
How can you achieve your goals and success?
The Ghoster dot Com, brings out the you, that you deserve.


--Joseph Ruston

Tuesday, March 29, 2016

Music or Sounds


Copyright: <a href='http://www.123rf.com/profile_znovenko'>znovenko / 123RF Stock Photo</a>


Music can be a powerful tool when it is part of your book. Images are for one of the sense and Music is for another. We can add music in the background or give the reader the option of playing it.

However, unless is part of your book your going to annoy your reader. They want to read and know what your book is about. Not listen to music that might not be to their taste or it does not go with the theme of your web site.

Unless you are in the music industry, avoid any music
It can be annoying, distracting, and unnecessary and
It discourages your readers from coming back
Give the reader the option to start or stop playing sound

If your book is about music. Then you must have music. Have it at the start of the web site or give a link to where they can find it. Musicians have musical samples on their websites. If your books are an historical accounts of music, give samples of the music in different thumbnails.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 22, 2016

Images

"Desert Sands and Heat Waves"

Images are a powerful tool to impress your readers. Because we are visual creatures we base what we do and not do based on images. Because we are not there in person we tend to rely on a good picture. When you write your web site make sure that the pictures you use go with the theme of your site.

If you have a Non-Fiction book and it relates to works of classical arts from the Renaissance. You want pictures from Monet, Van Gough, or Remnant. If you place pictures of art made from a computer, or landscape pictures of the city. It makes no sense. What you’re saying and what you’re showing are two different things.

Use the best possible angle for products
  • When using images of people, show their eyes
  • Use smaller files to make it easy to upload
  • All images should be the same size
  • Thumbnails link to a bigger size or not at all



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 15, 2016

Colors




Stick with basic colors, pick two or three that complement each other or contrast. Use the moods to represent what you offer and how your readers feel. You can make it inviting by using colors to your advantage.

  • Cool and Calming
    • Blue is calming, trusting, and sincere feelings
    • Green is soothing, restful, nurturing, balanced, and growth
    • Violet is an inspirational, royal, and spiritual color
  • Warm and Firing
    • Red attracts immediate attention is sensual, strong
    • Orange It is exciting, joyful, and energetic
    • Yellow is vibrant, fun, and entertaining
  • Neutrals
    • Browns are earthy, healthy, hard work, and stability
    • Beige is trusting, calm, plain, neutral feelings
  • Monocratic
    • Black is sophisticated, mysterious, and very powerful
    • White means purity, clean, sophisticated, and freedom



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 8, 2016

Fonts




Fonts on a website need to be clear and easy to read, consistent, and not distracting. Do not use specialized fonts.

When you are using fonts on a website you have more liberty of what you can use. However, don't overwhelm your reader with fonts that are not easy to read or have too many colors and serifs. Use fonts that are Script for highlights or accents. 

Make good use of your fonts. 

At the maximum, use three different fonts
  • Arial
  • Verdana
  • Times New Roman for your body of text

Here are some examples of fonts:

  • Ariel
  • Courier
  • Georgia
  • Helvetica
  • Times
  • Trebuchet
  • Verdana




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, March 1, 2016

Theme




Your theme determines the feeling a reader gets when they see your web site. When you create your web site you have a theme in mind. What is it? What is the mood you are trying to create with it. Remember, it's like your book. Each book has a theme to it. 

For example, if your book's genre is Children's Literature, your theme more than likely has bright colors, children playing, cartoons, etc. Fonts, colors, pictures, images of things related to children. 

Your book on mystery would have bold fonts, dark colors, a loop, a fedora, a cape, guns, actions images. When someone opens up your website, they automatically know that you write mystery. 

That's what you want with your website. When a reader opens your web site they know exactly what you write. 

Color scheme consistent throughout all the pages
All pictures are all associated with each other
Font family is consistent


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, February 16, 2016

Name Branding




When your readers see your logo they will automatically remember you. That is what Name Branding is. The idea of associating an image, a name, or a symbol to an item, a person, or a company that makes the consumer want to purchase, attend, or patronize the company. 

If you see an Icon of an apple, you automatically associate it with a software company. When you see a capital M in yellow letters you want a hamburger. The list goes on and on it happens on the subconscious level. You don't realize that that is what's happening to you. That you are being suggested to purchase something.

That's what you want. You want people to associate your name with a quality book. You meet a man and his name is Bethoven. You will always associate this man with classical music. Why? Because Bethoven was a famous composer and you have listened to his music all your life. 

How about Crichton? Koontz? Collins? You can literally picture the last book they wrote or a movie that was based on one of those books. That's your goal. Get people to know who you are so they can read your books.

  • Logo
    • Your logo should be visible on every page
    • Top left is the first thing your reader sees
    • Size should be prominent but not overwhelming



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, February 9, 2016

Formatting Pages




How you format your pages is essential for the reader. If they feel lost, or don’t understand what they’re seeing, they will go somewhere else. Which it's not what you want. By making it user-friendly, and clear, your readers will stay with you longer.

Inviting them to see the rest of your website and see your works. It needs to be aesthetically pleasing. Your website needs to pop with fonts that are inviting, real pictures that represent your genre and is easy to read.

Do not place so much information in it that you might overwhelm your reader. Your website should be:

Clean
Consistent
Simple



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, February 2, 2016

Picking Your Domain Name





Usually, author websites have the author’s name as the domain name. Some authors have their nom-de-plume. Others have a cute and catchy phrase that identifies them and make them unique.

However, if you do not want to have a website or using a blog that has static pages, then your domain name stands by itself. Make sure that the domain name is available. You might not be able to get the one you want, but you can always add something to it to make it unique, or change the .com to.net or other.


A catchy, easy to remember domain name can bring you more readers. This is what’s placed after the www. You can pick your name, your pen name, or even the name of your series or one of the characters. Pick one that is best suited to your writing. Remember, it will be with you for a long time. Think name branding.

Web hosting by The Ghoster

Go to http://webhostingby.theghoster.com/ to pick your domain name. Type in as one word to see if it is available. You can use .com, .net, .org, or a specialized dot ending. Whatever you pick make sure that it is easy to remember and informative.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 26, 2016

Building Your Website




Informative

A website displays information to all your readers. It is quite similar to handing out your business card, a printed brochure, or a flyer. A website will provide your author information in a consistent, standard format. If it is the same for an extended period, it is considered Static.

When you make your own website, you can make updates periodically, by editing the text, photos, and all other content. You do not need website design skills or software. With www.theghoster.com, you have easy to build website templates.

When you are ready to build your website, keep a few things in mind: It is a venue for your readers to see who you are, what you write, where they can find your books. That is why it is important to keep it active and not static.



“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 19, 2016

Reason #5 - Keeps You In The Competition




In the Game

A website keeps you in the competitive game. Other writers have a website, and you should be very aware of it. Learn from it and see how you can do better, or if you can offer better writing.

Let your readers know that you are competing for their business, they will choose wisely given that you have what they want. Every company is competitive and you need to stay on top of things of course.

By analyzing other websites, you can get an idea of what you are doing right, what you could be doing better, and what you just should not do.

Do your research and keep good notes of your competitors’ websites and social media:

  • Is the appearance pleasing?
    • Color
    • Fonts
    • Theme
  • Is the website easy to navigate?
    • Layout
    • Links
    • Navigation bar
  • Do they have contact information?
    • Author info
    • Email address
    • Mailing address
  • What is their marketing platform?
    • Blog
    • Social Media
    • Videos



When you combine all information, you can create and improve your own website keeping you in the competition. Give better offers, offer more books, keep your prices competitive, and show the benefits of your company.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Thursday, January 14, 2016

Avoid a Static Page




Avoid having a static page. Static means that you do nothing to your website. Your readers want to go to your website because it is always being updated with the latest information regarding your company. It needs to be informative, entertaining, and above all, about your writing.

Which is why it is important not to have it be static for too long. It just stands there with basic information about you as an author. With this type of website, you only impress new readers, while those who would come back do not have a reason to do so. A return reader is always a happy reader. Do not forget that if your website is unique, people will share their experience with their friends whether it’s through word of mouth, social media, or direct emails.


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 12, 2016

Reason #4 - Keeps Your Readers Informed




Information is a tool

Readers want to know what your latest books are. The more informed your reader is, the more often they will come to your website and buy your next book.

Your readers want to see new activities, specials, news, and general information, something to entice them to make another visit to your website but most importantly to buy your book. Have pictures that relate to your genre. People want to see faces that are happy and are expressing what your characters do. Have videos that are informative and fun to watch. Keep them short, to the point, and focus on your writing.

You want to have readers return so keep them informed.


  • Book signings
  • Contests
  • Events
  • Feedback
  • New books
  • Next book in a series
  • Pre-Orders
  • Promotions


“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”

Tuesday, January 5, 2016

Reason #3 - It Reaches Your Target Market





You need to know your readers in order to offer your best books. Without this information, you will have a hard time reaching out to them. Remember that in writing you need to know your readers in order to engage them and keep bringing them back to your website. For whom you are writing.


Your website is designed by you because only you know what your target market is. The ideal person to identify the niche market in your genre is the person writing it. All books have a niche market. All you need to do is figure out who buys your books and target it to them.


·         Who are your readers?
o   Adults
o   Children
o   History Buffs
o   Mystery Fanatics
o   Young Adults
·         How educated are your readers?
o   Primary Education
o   College Grads
o   Literary Readers
·         Why would they buy your books?
o   Better stories
o   More genre options
o   Plot Driven/Character Driven

Make sure you appeal to your readers. They are the ones that will come to your website for your books.




“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”