Thursday, June 16, 2016

Who? (5 Ws of Marketing)

Your marketing materials have to have the right information, or your future clients will not be able to find you. Make sure that your customers are well informed and know what they are getting.  It helps if you have your materials ready by using the 5Ws in each and everything you promote. 

They are Who, What, When, Where, How, and Why.


That is an easy enough question. Who are you? Believe it or not many individuals have forgotten to put their name on a business card. It does happen. If that is unbelievable, you should hear about the companies that also forget to put their logo or company name.

When making your marketing materials make sure that you follow this simple guideline for the Who of your printed material.

  • Name on the Left Side or Middle
  • Name 2-3 fonts bigger than the body. You want to be noticed but not overbearing with your logo and name
  • It has to stand out.
Name branding is such an important thing in today’s media. If I do not know who you are, why would I buy from you? Alternatively, worst yet. You are offering something I need, and I have your card, but I do not know who you are.

Experience you can trust.

Call Allan at GraphicsTechnology – 702-871-9643

Helping our clients starting at the creative process, through the finishing of any offset printing. It is this comprehensive service that has defined us throughout the years. We print business cards and more.

We are mobile. That means we come to your home or office and discuss with you what your goals are with printing. We take great pride in personal delivery direct to you or your business.

Friday, May 13, 2016

Life in Keystrokes Workshop

Life in Keystrokes

3rd Saturday of the month
3:30 pm—5:30 pm
Holly’s Cupa
9265 S Cimarron Rd # 115
Las Vegas, NV 89178

Learn how to observe a live scene and exercise your creative skills to weave a story.

Life in Keystrokes Workshop helps you exercise your creative skills by presenting you with a live scene. You will learn how to observe the models in their environment and use your creative skills to form a story from scratch. We will show you what key elements you need to make your story come to life as you write it.
It’s a great creative exercise in observation, creation, and presentation. You will be surprised by the story that emerges from your mind as you add time, place, drama, and other factors to the scene you see.
At the end of the workshop, all writers have the option to read their story. We will vote for best story to be published in an anthology in June 2017.
For $25 you get a 2-hour workshop, worksheet, a notebook, coffee, and a pastry.

Wednesday, May 11, 2016

Top 5 Reasons For An Author Website

There are many reasons to have an author website. However, the top five are the ones that you as an author, needs. Not all websites are created equal, and not all of them offer the same things.

These are the top five reasons why you should have an author website.

A website introduces you to your readers
It promotes your books 
It can reach your target market with proper advertisement
Keeps your readers informed
Keeps you in the competition

As an author, you have books that you offer your readers. You can place ads everywhere and hope someone will buy your books. However, a website will bring them because they know what they are getting.

“Successful websites are like books, they’re not born, they are created. It takes time to outline, flesh it out, critique, proof, and publish. Your website needs the same attention as your book. The Ghoster makes it easy for you.”